Advertisement  ·  Paid content from Harvey's Coffee
Harvey's.Coffee
Davis, California

[KICKER — e.g. Roasted To Order / Single Origin Subscription]

[HEADLINE. One idea, phrased as a question or a claim. Atlas used "Is this the most delicious K-cup ever made?" Yours should be about freshness or origin — the two things you can back harder than anyone.]

[SUBHEAD. One sentence that adds a specific fact the headline didn't — a place, a number, a timeline. Not a restatement of the headline.]

By [AUTHOR NAME] September 6, 2026 [X] min read
1
Photo needed
Green coffee, a burlap sack, or the hills at origin. Whatever puts the reader somewhere before the selling starts.
[CAPTION — where this is and what's happening.]

[OPENING PARAGRAPH. Start at origin — the farm, the region, the harvest. Describe the place and the people. Don't mention a subscription, a price or a website yet. The disclosure bar at the top has already told the reader this is an ad; you don't need to sell in the first line.]

[SECOND PARAGRAPH. Elevation, process, harvest year. Concrete and checkable. Facts are what make this readable instead of promotional.]

[THIRD PARAGRAPH. The importer or co-op, and how the lot reached you. Most coffee brands skip this paragraph. It's the one that makes everything after it believable.]

[OFFER LINE — name the bundle. e.g. “Free Origin Card & Brew Guide + [X]% Off Your First Shipment”]

[URGENCY LINE — why now. “Roasted in small batches; we cap how many go out each week” beats a fake countdown, and it's true.]

TAKE THE QUIZ

[5 questions · about 60 seconds · no card required to see your match]

  • [Cancel anytime]
  • [Roast date on every bag]
  • [Skip or reschedule any delivery]
  • [Free shipping]
  • [Roasted in Davis, CA]

[SECTION HEADING — name the specific failure. e.g. "The bag in your cupboard was roasted [X] months ago."]

[Explain the mechanism, not the vibe. Roast date versus best-by date. How long a bag sits in a warehouse, then on a shelf. Why "best by" tells you nothing about when it was roasted.]

[The consequence in the cup, in plain language. What staling actually does to flavour — and why it's the reason most people think they don't like coffee without sugar in it.]

[TABLE LABEL — e.g. What you're actually comparing]
[Supermarket bag] Harvey's subscription
Roast date on the bag [Rarely printed] [Printed on every bag]
Roasted before or after you order Months before After
Time from roast to your door [X–Y months] [X days]
Origin named [Blend, region unstated] Single farm, single lot
Matched to how you brew [One grind, take it or leave it] Ground for your brewer, or whole bean
Runs out [You notice on a Monday] Arrives before you're empty

Swipe the table sideways →

[PULL QUOTE. The one sentence you'd want someone to remember if they read nothing else. Short enough to say out loud.]

[SECTION HEADING — the fix, stated simply. e.g. "We don't roast it until you order it."]

[How it actually works at your end. You roast in Davis, in small batches, to order. Say the real numbers — batch size, roast days, how a week runs. The smallness is the selling point, not something to hide behind.]

  1. [STEP 1 — Take the quiz]

    [One sentence. What it asks and how long it takes.]

  2. [STEP 2 — We match and roast]

    [One sentence. Include the real day count from order to roast.]

  3. [STEP 3 — It arrives, then keeps arriving]

    [One sentence. Delivery window, and how often the next one comes.]

2
Photo needed
The roaster running — beans in the drum, or the dump into the cooling tray. This is the photo that proves the whole page. Phone quality is fine.
[CAPTION — the roast, the batch size, the date.]

[What a subscriber gets that a shelf can't give them. Roast date printed. Ground for their brewer. The person who roasted it answers the emails.]

[OFFER LINE — name the bundle. e.g. “Free Origin Card & Brew Guide + [X]% Off Your First Shipment”]

[URGENCY LINE — why now. “Roasted in small batches; we cap how many go out each week” beats a fake countdown, and it's true.]

TAKE THE QUIZ

[5 questions · about 60 seconds · no card required to see your match]

  • [Cancel anytime]
  • [Roast date on every bag]
  • [Skip or reschedule any delivery]
  • [Free shipping]
  • [Roasted in Davis, CA]

[SECTION HEADING — e.g. "You don't have to know what you like yet."]

[The objection you're answering: people don't subscribe to coffee because they don't trust themselves to pick. Explain that the quiz does the picking — how you brew, how strong, how often, how much.]

[What the range covers, in plain English. Not tasting-note jargon. "If you take it with milk, you get X. If you drink it black, you get Y."]

[What the quiz asks]

[5 questions · about 60 seconds]
  1. [How do you brew it?]
  2. [How do you take it — black, milk, sweet?]
  3. [How many cups a day?]
  4. [Light, medium or dark — or "no idea"?]
  5. [Whole bean or ground?]

[One line on what happens at the end — e.g. "You get a coffee, a grind and a delivery schedule. Change any of it later."]

3
Photo needed
The bag, front-on and readable — roast date visible if you can. Then one in-hand or beside a brewed cup.
[CAPTION — what's in the bag and what a shipment looks like.]

As covered by

ABC10

“[PASTE THE ACTUAL SENTENCE FROM THE ABC10 PIECE — quote it, don't paraphrase.]”

Watch the segment →
The Sacramento Bee

“[PASTE THE ACTUAL SENTENCE FROM THE SAC BEE PIECE.]”

Read the article →
Comstock's Magazine

“[PASTE THE ACTUAL SENTENCE FROM THE COMSTOCK'S PIECE.]”

Read the article →

[OFFER LINE — name the bundle. e.g. “Free Origin Card & Brew Guide + [X]% Off Your First Shipment”]

[URGENCY LINE — why now. “Roasted in small batches; we cap how many go out each week” beats a fake countdown, and it's true.]

TAKE THE QUIZ

[5 questions · about 60 seconds · no card required to see your match]

  • [Cancel anytime]
  • [Roast date on every bag]
  • [Skip or reschedule any delivery]
  • [Free shipping]
  • [Roasted in Davis, CA]

[SECTION HEADING — the story, in your own words.]

[Write this yourself, first person, and don't over-polish it. Why the business exists and what it's for. How much you say is your call — but this is the part the press led with every single time, and it's the part no competitor can copy.]

4
Photo needed
Face, in the roasting setup. Not a logo, not a stock photo of beans. The page is asking a stranger to trust a person with a recurring payment.
[CAPTION — who this is and where.]

[CLOSING HEADING — compress the whole page to two words. Atlas lands on "source and freshness." Yours probably does too.]

[Two or three sentences. Restate the argument, not the offer. Let the final CTA carry the offer.]

[OFFER LINE — name the bundle. e.g. “Free Origin Card & Brew Guide + [X]% Off Your First Shipment”]

[URGENCY LINE — why now. “Roasted in small batches; we cap how many go out each week” beats a fake countdown, and it's true.]

TAKE THE QUIZ

[5 questions · about 60 seconds · no card required to see your match]

  • [Cancel anytime]
  • [Roast date on every bag]
  • [Skip or reschedule any delivery]
  • [Free shipping]
  • [Roasted in Davis, CA]

Questions

[Can I cancel? How?]

[Answer first, in one sentence. Then say exactly where the button is. This is the number one reason people don't subscribe — answer it without hedging.]

[How often does it come, and can I change that?]

[Real frequencies and prices per shipment. Say whether you can skip or push a delivery back.]

[What if I don't like the coffee I'm matched with?]

[What you actually do. This answer must match your refund policy page word for word.]

[How fresh is it, exactly?]

[Answer with a number, not an adjective. Days from roast to door.]

[Whole bean or ground?]

[The grinds you offer and which brewer each one suits.]

[Shipping — cost and speed?]

[Real numbers. State the threshold if free shipping is conditional.]